Small and medium sized businesses will need to become more aggressive with their online marketing if they want to establish a competitive advantage over the larger corporations. In order to achieve this it will require very strong seo skills. Since most people are not formally trained on search engine optimization and how it works it could easily be overlooked. This optimization process is a very important one. Each time a consumer wants a product or service they will usually visit one of the major search engines and type in whatever it is they want. These same consumers will make a buying decision based on what they see for the first page search results. If a company could be in the top position on these search engines when a consumer is looking for them it would lead to more sales. This is precisely what search engine optimization will achieve when done correctly.